For New Zealand to ensure it has a tourism industry that people around the world want to visit, satisfy customer expectations and leave them wanting to come back again, it needs to have high quality tourism operators, products and services that are sustainable. Being sustainable helps keep businesses and the whole industry well maintained and make sure they keep running long term. One way to get this is to set high standards for tourism operators that they must meet in order to be sustainably certified. “Qualmark, is the New Zealand tourism industry’s official quality assurance agency”, (Tourism New Zealand, 2016).
NZski take pride in making sure that all their major ski fields are environmentally sustainable, with Coronet Peak being one of them, saving a lot of their energy by using less technology, (Coronet Peak, 2016). Coronet Peak Ski Resort opened up in 1947, and is located in Queenstown, New Zealand, a popular visitor destination. Coronet Peak often has long ski seasons and is also known to have international ski races and be a training ground for many world class athletes, (Wikipedia, 2016)
Coronet Peak are Qualmark certified, having many sustainable factors in place that are environmentally friendly, which have allowed to continue operate from season to season. Coronet Peak has the high Qualmark rating of Endorsed and has received a Gold Enviro Award, for the sustainable way the run their business. Examples of these practices including the when they have new construction; the use of land in a way that fits into the natural environment; and in reducing their energy use and carbon emissions in the way they do their business. (Coronet Peak, 2016).
Coronet Peak also make use of recycled materials in the construction of new park features and buildings, including their storage solutions. They have also constructed purpose built reservoirs with sustainability in mind to make use of natural resources, i.e. to capture rainfall to reuse the water, (Coronet Peak, 2016).
Coronet Peak make sustainable use of the land they operate on by planting native vegetation such as New Zealand Tussock, that preserves the environment and they remove noxious weeds and pests from their Recreation Reserve each summer. Another way they use the land sustainably is by capturing snow melt through the season to reuse in snowmaking, (Coronet Peak, 2016).
Coronet Peak also uses their snowmaking machines to reduce the energy they use in a sustainable by a using a fully automated snowmaking system that enables them to reduce energy and water wastage. They also divert more than 50% of their solid waste from landfill, and make use of recycling facilities in Queenstown, donating their coffee grounds to the Queenstown Harvest Community Gardens to be recycled into fertilizer/compost, (Coronet Peak, 2016).
Through all these examples and more, Coronet Peak is keeping their business environmentally sustainable and keeping their business running long term, and by doing this they have become an environmentally certified tourism operator with Qualmark, (Coronet Peak, 2016)
References
Coronet Peak. (2016). Retrieved from https://www.nzski.com/sustainable-slopes
Qualmark. (2016). Retrieved from https://www.qualmark.co.nz
(Tourism New Zealand, Tourism New Zealand Statement of Intent, 2015-2018, 2016).
Wikipedia. (2016). Retrieved from https://en.wikipedia.org/wiki/Coronet_Peak